Cards, Holes, and Colors

Here’s what we’ll cover:

• A simple tool to help you build stronger connections

• How to use a classic story arc to write and tell stories

• Why sellers shouldn’t sleep on color psychology

Estimated reading time: 1 min 49 sec

Sales Tip

Building connections and standing out

1/ The lost art of sending cards in sales

When I get a card from a seller, I never forget - because it’s so rare.

However, most don’t send them because of the time it takes (buying them, personalizing them, writing them, mailing them, etc.)

Here’s a simple tool to eliminate the above and allow you to send customized cards without leaving the house.

Check out this masterpiece I did for a colleague:

Writing Tip

Story arcs

1/ “Nobody ever lost money telling the story of a man in a hole” - Kurt Vonnegut

For example, The Wizard of Oz, The Godfather, and Bladerunner, all follow this story arc.

Here’s the 5 step breakdown:

1. Comfort Zone: Starts well but something is missing

2. Trigger: Something knocks you down

3. Crisis: You’re at your lowest point (down in a hole)

4. Recovery: You learn from mistakes and start climbing out

5. Better place: You are better off and wiser due to your struggle

Here’s an example of how I used it recently in a social post: (click the image to read the whole post) 👇️ 

Build a daily writing habit with 3 sentences a day - steal this template.

Visual Tip

Color Wheel

1/ Colors evoke emotion

Believe it or not, colors evoke emotion, affect your mood, and can even change your modes of thinking.

Yet, this is a foreign concept to most sellers, so I put together a short article and a few tips on how you can implement it.

You can read it here.

Please let me know how you “liked” or “hated” today’s issue.

Doing so helps me improve and also shows you actually read them. 😉 

Enjoy this issue? Please forward this to a friend. It would mean the world to me.

First-time reader? Join the newsletter (It’s free).