Lost a winnable deal last week? Here's why (in 2 mins)

After years of managing sellers, a mistake even experienced sellers make is what I refer to as“problem misalignment”

“Problem misalignment” causes “solution misalignment”

Said another way, you lose winnable deals.

So let’s review what it is, how it happens, and 2 strategies you can use to avoid it from happening to you.

THIS WEEK’S WHITEBOARD

Problem misalignment:

The mistake even experienced sellers make that causes winnable deals to be lost.

(and how to fix it):

Click here or the image to watch: 👇️ 

Here are the 2 resources I mentioned in the video:

6 Tactics to avoid being single-threaded (without pissing off your buyers) (link)

How to Build A Compelling Problem Statement (link) (h/t to Nate Nasralla)

Start adding both to your sales motion and stop losing deals you should be winning.

If you’re a seller, founder, or company that would like your slides turned into a whiteboard presentation go here: (link)