✌️ Top 10

Author

Keith Weightman
August 12, 2023

If you’ve followed me for any bit of time you know that I’m a big advocate for using a '“whiteboard” as a seller.

So today I’m breaking down my top 10 reasons…

Along with some ridiculously compelling data on why you should add this skill to your sales toolbelt.

My Top 10

  1. Instant comprehension

Visuals can be understood at a glance without the need to hear, read, or decipher any text.

  1. Universal language

Visuals can be understood and interpreted by people with different cultural and linguistic backgrounds - making them a universal means of communication.

  1. Enhanced memory retention

Visuals create a lasting impression in our memory, making info more memorable and easier to recall. In a recent study - participants could recall up to 16% more from a whiteboard presentation than from a presentation delivered by PPT.

  1. More engaging

Visuals have a higher potential to capture and grab your audience's attention. In that same study, there was a 91% difference in visual attention to important elements in favor of the whiteboard and an 80% difference in attention to the presenter!

  1. Emotional impact

Visuals can convey feelings and evoke emotions in ways that words alone struggle to achieve. People buy on emotion

  1. Clarity

Visuals can simplify complex ideas and concepts using simple drawings.

  1. Visual storytelling

We’ve all heard that storytelling is the key to capturing attention and delivering an impactful message. In fact, here’s a stat that will blow your mind. Customers see a 2,706% increase in product value when it’s told thru a story vs. not.

Visuals can help create a narrative, convey a message and make a story more memorable.

  1. Non-verbal communication

Have you ever heard of the 7-38-55 Rule? If you haven’t check out this quick video of me “whiteboarding” it.

  1. Credibility and Authenticity

Whiteboard presentations created an 8% increase in perceived credibility compared to PPT.

Participants also rated whiteboard presenters higher in terms of uniqueness and trustworthiness.

  1. Differentiation

The majority of sellers don’t do it. (mainly because they’ve never been taught)

Only a shocking 6% and less than 4% for virtual whiteboarding.

Talk about a blue ocean.

It’s a huge opportunity to snag all of the benefits above, while also being different and standing out.

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