Pillars, Soundbites, Pictionary

How is it 2024 already?

Here’s what we’ll cover:

• 3 pillars of focus for every seller in 2024

• How to sell in soundbites

• 6 reasons why sellers should play Pictionary to suck less

Estimated reading time: 1 min 42 seconds 

Sales Tip

3 pillars of focus for 2024

1/ Focus

• Spend time to profile or update your accounts

• Prioritize them based on ICP and tier them - A, B, C

• A’s become your “Focus Accounts” (80% of your focus)

Check out this guide from Jacob Karp for a detailed breakdown.

2/ Creativity

• In a sea of competition, you need to differentiate

• Experiment - email, call, video, voicenotes…

• Treat it like a game & have fun

3/ Consistency

• 7-12 touches on average before a response - plan for it

• Multi-thread (at least 1 person hates their current solution)

• No doesn’t mean never - stay in contact, add value, stay ready

P.S. You probably just got your new quota. What stage are you in?

The 5 stages of emotion when getting your new quota

Writing Tip

Selling in Soundbites

1/ Reps who can communicate more while saying less, win.

I learned this next tip from the master writer himself - Nate Nasralla.

Here’s how to shrink your entire sales cycle into 1 page. Then 1 paragraph. Then, 1 sentence.

Visual Tip

Pictionary

1/ “Ideas Not Art” - Mike Rohde

Click the image to learn the 6 reasons why sellers should play Pictionary to suck less (plus a simple exercise to start)

P.S. I just started a new IG page. Would be great to connect there too! Click the image to follow.

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