Multithreading, PSA, 5W1H

Welp, 1st forecast call of the year was fun…🙃 

Here’s what we’ll cover:

• 6 tactics to avoid being single-threaded (w/o pissing off your client)

• Steal this simple email framework to boost reply rates

• How to use the 5W1H method to visually solve problems for clients

Estimated reading time: 1 min. 59 seconds

Sales Tip

Team of Champions > Champion

1/ Here are 6 tactics to avoid being single-threaded (w/o pissing off your client)

𝗣𝗿𝗲-𝗱𝗲𝗺𝗼:

Take a look at who’s accepted the invite.

Tactic 1: Send each 1 a LinkedIn request.

[Name] - Saw you’ll be at our demo on [date]. Thought I’d put a face to the name. Looking forward to meeting you then.

Tactic 2: Send each 1 an email. (here’s a sample email)

Subject line: Next week

[Name] -

Saw you’ll be attending our demo next week. We got a lot of great info from [main POC].

Since we’ll only have [time] - curious what you’d consider a “must-see”?

Thanks in advance and looking forward to catching up live.

Grab the other 4 here.

Writing Tip

Problem, Shift, Answer

1/ Try using this email framework this week.

Step 1: Curiosity-based subject line

Step 2: Share a problem your persona is up against

Step 3: Explain the shift it’s causing

Step 4: Answer how others are solving

Step 5: Low friction ask to gauge interest

Visual Tip

5W1H Visual Framework

1/ Bucket questions into 6 categories

1. What is the problem?

2. Who is responsible, involved, or impacted?

3. Where is the problem?

4. When is the problem occurring and how often?

5. Why is it happening or what’s the root cause?

6. How can we prevent or solve the problem?

Click the image to watch an 84-second explanation 👇️ 

P.S. Here’s the set-up I use in this video: (Link)

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