Email mistakes, SCR, Visual Storytelling AI hack

Here are a few tips to level up before SKO

Here’s what we’ll cover:

• The 6 most common email mistakes (that make your reader cringe)

• The communication framework McKinsey teaches all new hires

• The easiest way for beginners to tell visual stories (+ a ChatGPT hack)

Estimated reading time: 1 min 51 seconds 

Sales Tip

Less of these. Better outcomes

Prospects are flooded with emails. Most suck.

Suck less by avoiding these 6 mistakes.

1/ Using “pleasantries”

Do you really “hope it finds them well?” Get straight to the why.

• Hope this finds you well.

• “Caught your CEO’s interview [timing] and [something they said]”

2/ Using Big Words

Big words create strain. Remove it.

• Utilize

• Use

Click the image to grab the other 4. 👇️ 

Writing Tip

SCR Framework

Here’s the framework all Mckinsey new hires learn:

• Situation → Establish the scene

• Complication → Explain the dilemma

• Resolution → Present the conclusion or answer

This along with the “Minto Pyramid Principle” (link) makes things easier for your readers by organizing your arguments logically so they can consume them easily.

Here’s a 5-min. overview of how to use both for presentations & slides (with examples) (link)

Visual Tip

Visual Storytelling for Beginners

Here’s how to do it in 3 simple steps.

1. Take the PPT your company uses for client meetings

2. Take a slide that tells a story or has speaker notes

3. Turn that slide(s) into a whiteboard visual*

*If you're struggling with "what visual to use" try this ChatpGPT prompt: (link)

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