Emotion

Most sellers believe that if you provide enough information & data, your prospects will be compelled to buy.

Wrong.

People buy on emotion and justify with logic.

So let’s review the 6 emotions that make prospects buy (and how to use them to your advantage)

Let’s go.

THIS WEEK’S WHITEBOARD

All buying decisions stem from the following 6 emotions.

Click the image to watch: 👇️ 

Here’s a link to the full Inc. article I mentioned in the video.

As a next step, look at the deals in your pipeline and ask yourself…

“What emotion is driving this decision?”

Once you know, you can provide the right information & data to help them justify logically.

Any questions? Reply to this email.

If you’re a seller, founder, or company that would like your slides turned into a whiteboard presentation go here: (link)