The Brevity Diet: Shed Unnecessary Words In 7 Days or Less

This week, I’m going to give you a brevity diet plan to help you shed unnecessary words and become a better-written communicator in 7 days or less.

Brevity is an extremely powerful skill. 💪

No wasted words, no lengthy paragraphs - just clear, concise statements & questions.

Not only do most lack this skill, but - they never work on it either.

So let’s change that.

Here’s what you’ll get in today’s issue:

• A breakdown of the brevity basics

• Actionable tips to improve your brevity skills

• A secret weapon to drastically shortcut your learning

• Before & After results

Brevity Basics

Mobile first

Over 81% of ALL emails are now opened and read on mobile devices. 📱

Yet the majority of people are still writing emails that are not optimized for mobile.

Actionable tip - Aim for less than 90 words per email. 25-50 words is best.

Embrace the space

The use of whitespace ensures your writing is easy to read.

Bulky paragraphs + no whitespace = emails ignored.

Actionable tip - Aim for paragraphs of 1 to 3 sentences.

Don’t be smarter than a 5th grader

Most people think they need to use big words to sound smart. 🤓

However, the bigger the words - the harder it is to read.

Actionable tip - 54% of adults read and write below a 6th-grade level. Write to them.

Equations & Symbols

The use of equations & symbols can simplify complex concepts.

equations + symbols = instant brevity

Actionable tip - Do more of this 👆

Drop the pleasantries

Drop the “hope this email finds you well” and other pleasantries.

It’s wasted space.

Actionable tip - Get right to the “why” behind your message.

Brain dump - edit after

Brevity is hard and takes practice.

Start by doing a brain 🧠 dump and don’t worry about the brevity basics.

Then go back and edit.

Actionable tip - Dump & edit later

Secret Weapon

Learning the above is harder than it looks.

But there’s a tool that will cut your learning in half.

It will automate the “basics” and score your writing to make brevity simple.

That tool is Lavender.ai

Go try it out for free here.

Before & After

Now that you understand the basics, let’s see the power of the brevity diet with some before & after pics.

Prospecting Example

Customer Success Example

Support Example

That’s all for this week. Hope you enjoyed it.

Now go get shredded.

See ya next week. ✌️