73 meetings, less words, 6%

Welp. It happened again.

With ‘24 coming - I’m making a few changes.

Here are 4 small ones:

1. Brand colors are changing

2. Serve2Sell name is going away

3. Emails will soon move to a personal vs. beehiiv domain

4. Newsletter format (1 sales, 1 writing, 1 visual tip each week)

This week is the first example. I hope you like it.

Estimated reading time: 1 min 52 seconds 

Sales Tip

1 email = 73 meetings

H/T to Brian LaManna for creating This OPPS email framework.

• Observation: About the company or person

• Problem: That your buyer cares about

• Simple CTA: Ask for interest not time

• PS: So they know it was meant for them

If you want another example - here’s Brian’s original post.

Writing Tip

Write Less = Say More

Prospects are busy.

Seller messages are long.

Easiest fix?

If one word does the job. Use it.

Here’s what I mean.

Visual Tip

Only 6% do it

+7 other data points that may surprise you.

Click the image to learn them all.

That’s it for this week. See you next Saturday.

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