3 Uncommon Sales Hacks

Here’s what we’ll cover:

• A simple hack to find your competition’s weaknesses

• How to use the “passion pattern interrupt” to get your prospect’s attention

• An uncommon visual exercise to help you stop sucking at listening

Estimated reading time: 2 min 37 seconds 

Sales Tip

G2 Competition

1/ Using bad reviews to your advantage

Here’s an underrated hack to dig up some dirt on the competition.

Here’s the step-by-step:

1. Go to G2

2. Search the name of a competitor

3. Select the drop-down near the review stars

   

1. Filter on those with a rating of 3 or below

2. Take notes on the common complaints

   

Use them in your outreach:

“A common challenge I hear from other customers is both customer support and application speed have seemed to go downhill over the last few years. Is that something you’re seeing as well?”

Writing Tip

Passion Pattern Interrupt

1/ Instead of “checking-in” or “following-up”, try this:

It’s a well-known fact people love talking about two things:

• Themselves

• Things they’re passionate about

So, use it to your advantage.

Here’s the template:

Name -

Just getting a minute to get back to you on this.

Interested to get your take on:

1. [relevant follow-up 1]

2. [relevant follow-up 2]

3. [personal fact/passion of prospect]

Can we carve out time this week?

How to find number 3?

LinkedIn, Google, Twitter, or their website.

Here’s an example: (found number 3 by Googling “Name AND College”)

Casey -

Just getting a minute to get back to you on this.

Interested to get your take on:

1. Thoughts on the business case

2. Questions from your team meeting

3. Going 41 of 64 for 406 yds against Humboldt State

Can we carve out time this week?

I promise it will get more replies than “just checking-in”

Visual Tip

Listening takes practice

1/ The best sellers are also the best listeners

The problem?

Most sellers suck at it.

They listen to respond vs. listen to understand.

Here’s an uncommon visual exercise that has helped me - maybe it will help you.

Click the image to learn how to do it:

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