10 creative approaches to get a prospect's attention

In today’s issue

• 10 creative approaches to get a prospect’s attention (+100 more examples)

Estimated reading time: 2 min 5 seconds

TOP FINDS

5 “unsexy” questions most salespeople are afraid to ask (link)

How this SDR turned a hang-up into an 8 min. convo (link)

“Real deals aren’t fragile” What it means and why you should care (link)

5 things to focus on as a new AE (link)

DEEP DIVE

A few weeks ago I posed this question on LinkedIn.

“What’s the most creative thing you’ve done to get in front of a prospect?”

200 comments later, I got some of the most creative and even (outlandish) strategies & tactics sellers have used to get in front of buyers.

If you’re in sales, do yourself a favor and check out all the comments, which I’ll share shortly.

But first…

Here are 10 of my favorites (in no particular order)

1. “Scraped a list of conference attendees, lifted the conference’s branding inside our marketing email, and sent everyone a “Welcome to the conference” email during the opening keynote. Subject line, “Opening keynote & tour invitation”. With the CTA, “Meet us here after the keynote”. It worked beautifully - But the conference did not appreciate the creativity”

2. “Had a CRO tell me that if I could get his cell number, he’d sign up for a 6-month trial. After trying to find the number everywhere, I reached out to his mom on Facebook and asked if I sent her and her husband a gift card for a very nice dinner, would she help me out. The rest is history and I’m still friends with this client to this day”

3. “Sent a prospect a safe with a note that said $100 inside. Call me for the combination”

4. “I would buy a nice remote control car or plan and send it to them, but keep the remote. I would then ask for a meeting and promise to bring the remote. (Worked well if they had kids)”

5. “My BDR flew to another city and waited at the bottom of an escalator for 2 hours to try and catch the CEO of Delta Airlines. IT WORKED.”

6. “Dropped hundreds of golf balls from a helicopter at a charity event with my branding all over them.”

7. “Sent dozens of balloons, a cake, party favors, napkins, utensils, and a note saying “for us to celebrate when we finally meet for the first time.”

8. “Bought a burner phone and mailed it in a nice package. A note was on it that the phone would ring at noon PST on 4/17/17. He didn’t pick up the phone when I called but did take my call later in the week and it ended up being my biggest account.”

9. “During COVID when nobody was in the office and I also hadn’t had a haircut in a LONG time. I drove to a prospect’s office, laid in front of the door with their logo in the background, and climbed into a sleeping bag. I took a personalized video explaining how “long” I had been camped out waiting for someone.”

10. “Scheduled a teeth cleaning with a Dentist who wasn’t answering my calls”

Want more?

Here’s the full post so you can get even more ideas. (Link)

Have any of your own?

Go like the post and drop a comment.

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